01 · Narrative direction
Director / writer reel
A 57-second reel spanning narrative film and commissioned storytelling, including work for Texas.gov. Jake served as writer and director across the featured projects.
Click to play · sound availableArt director · experience designer · creative leadThe story
The story
becomes a place.
Jake Rosenberg leads multidisciplinary teams to translate cultural insight, brands, and IP into physical worlds audiences can touch, explore, and move through—from first idea through opening.
Creative direction→Experience systems→Production leadership
Hundreds of thousandsPeople have experienced the work
3Countries · US · Canada · Mexico
Record-settingAttendance across selected public events
Creek Keeper · Public art · 2023 ↗FIFA World Cup HospitalityLollapaloozaWaterloo GreenwayWildflower CenterTexas.govMeow Wolf Denver
Selected work · role, decisions, deliveryIdeas that
Ideas that
survived reality.
Six cases selected to prove creative direction, systems thinking, cross-functional delivery, and public use—not simply visual range.
Jake’s role · Concept and delivery through ALT
Creek Keeper
An illuminated guardian for Waller Creek: part animal, part landscape, and part local legend.
Open case study ↗
Jake’s role · Creator · creative director · design lead · producer
Critter Corral
A compact, ultraviolet world of mutant mascots, field evidence, and Austin folklore—conceived as an attraction, not a decorated room.
Open case study ↗
Jake’s role · Experiential / environmental designer
FIFA Hospitality
A global hospitality language translated into lounges, terraces, guest touchpoints, and live-event environments across the United States, Canada, and Mexico.
Open case study ↗
Jake’s role · Design director · experience lead
Lollapalooza
A monumental character object designed as landmark, photo ritual, and living piece of a major festival identity.
Open case study ↗
Jake’s role · Design Austin Exhibitions & Experiences Committee contributor
ATX Voices
A student-led series of large-scale sculptures that introduces Texas School for the Deaf students to the public on their own terms.
Open case study ↗
Jake’s role · Design and delivery through ALT
Fortlandia
Repeat commissions that turn oversized creatures and illuminated plants into durable, public-facing worlds.
Open case study ↗Narrative
to public reality.
One reel proves narrative authorship. The other proves that ideas can survive fabrication, installation, and public use.
02 · Physical delivery
Fabrication / experiential reel
Fifty-five seconds of built-world proof: digital fabrication, scenic construction, installation, and public activation across selected projects.
Creative direction · production leadership · delivery