Origination
Concept development · cultural research · mythology · narrative architecture
B
About Jake
Creative direction
with operating
experience.
Jake Rosenberg is a creative director, experiential designer, producer, and the Founder and Design Lead of ALT. He turns cultural insight and brand meaning into physical worlds—and leads teams from strategy through fabrication, installation, and opening.
He holds a Master’s degree in Branding from the School of Visual Arts and a BFA in Dramatic Writing from NYU Tisch School of the Arts. His work has created value for FIFA, Texas.gov, SpaceX, Meow Wolf, the U.S. Forest Service, Smithsonian Magazine, and the American Museum of Natural History—and has been recognized by The Wall Street Journal and NPR.
With over 10 years of experience across branding, project management, and immersive production, Jake is accountable for the conception, design, and delivery of original installations and brand-driven experiences for public and private clients. Across his career, he has led large-scale public installations and events engaging 5,000 to 250,000+ attendees, with direct leadership in team coordination and on-site execution.
One direction,
many disciplines.
Art direction
Identity · image systems · environmental graphics · photography direction
Experience
Immersive environments · public art · audience role and flow · location-based entertainment
Production
Fabrication direction · installation · permitting coordination · live operation
Leadership
Pitching · client communication · multidisciplinary team direction · delivery
Experience and evidence
Trusted with reality.
FIFA World Cup 2026 Official Hospitality
Experiential / environmental designer with TBA Group UK across 16 host-city guest-experience programs in three countries.
Founder and Design Lead · ALT
Accountable for the conception, design, and delivery of original installations and brand-driven experiences for public and private clients.
Brand and experience associate / designer · Ion Art
Supported design documentation, internal communication, and the design-to-fabrication pipeline across branded signage, wayfinding, and environmental work—including SpaceX / Starbase process work—within a collaborative studio context.
Guest experience · Meow Wolf Denver
Launch-team operations and a documented contribution to the Boop Card RFID system.
2017NYU Tisch School of the Arts
BFA · Dramatic Writing
2021School of Visual Arts
Master’s · Branding
Review the decisions, then discuss the role.