Festival experience · 2024Completed activation
Lollapalooza 20th-Anniversary Figure
A monumental character object designed as landmark, photo ritual, and living piece of a major festival identity.
20th yearChicago anniversary figure · 2024
Source → promise → proof
Festival visitors turn a brand character into a shared social ritual.
A monumental, stable photo landmark delivered in Grant Park.
World-building idea
For Lollapalooza’s 20th anniversary, Jake designed and directed a large-scale character experience that turned a graphic figure into a physical meeting point for festival visitors.
01From mark to encounter
A character big enough to enter the crowd.
The object had to read instantly within a dense festival landscape, hold its silhouette in photographs, and invite people to complete the composition with their own bodies.
02Physical translation
Keep the graphic clarity. Solve the real object.
Orthographic development and fabrication logic translated a flat character into a stable, dimensional experience without losing its graphic clarity.
03Festival context
A social object at metropolitan scale.
The figure appeared during Lollapalooza’s 20th year in Chicago, functioning as a recognizable social object within the scale and density of Grant Park.
Jake can convert a graphic brand asset into a socially legible physical encounter at major-festival scale.